Todd Anderson, a former NFL player, discovered the importance of sleep optimization while working with Dr. Jennifer Martin at UCLA. After diagnosing mild sleep apnea, he began taping his mouth shut at night, leading to transformative results. This personal experience motivated him to create Dream Performance & Recovery, a brand offering products like mouth tape and nasal strips to enhance sleep. Anderson started the business without external funding, focusing on gradual learning and growth, resulting in successful products designed to improve oxygen intake during sleep.
"I think if I had all the funding in the world, I probably would've done it the wrong way. Instead, we had to figure it out, build slowly, and then scale once we knew it worked."
"Because of that, I think it allowed us to learn at a really rapid pace."
"Start small, dream big, and scale fast."
The result was Dream Mouth Tape, then Second Wind Nasal Strips. One product keeps your mouth closed for improved oxygen uptake, and the second maximizes airflow into your nose.
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