Brian Niccol's appointment as Starbucks' CEO comes with a hefty compensation package, including $23 million in equity awards and a $10 million signing bonus.
Niccol's leadership at Chipotle significantly improved the brand's reputation and sales, serving as a crucial factor in Starbucks' decision to appoint him amid challenges.
During his tenure, Starbucks shares declined by nearly 25%, marking a significant issue the incoming CEO must address regarding brand demand and competition.
Niccol's impressive track record includes doubling Chipotle's sales and tripling its stock price, giving Starbucks confidence in his ability to lead effectively.
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