There are approximately 60M pet cats in the United States, comprising 26% of all US households owning a cat as a companion animal.Despite this massive popularity, much of the focus of the pet industry has been on dogs and most cat products for cats are just repurposed canine offerings.Smalls is a direct-to-consumer human-grade cat food brand designed specifically for cats and their loyal owners.
#people #opportunity #united-states #comfortable #specifically #expectations #historically #business-model #profitability #heart-disease
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