Boone Whiteside and Ben Medalie, best friends and co-founders of Highland, created a successful haircare brand from a DIY project in their apartment. Frustrated by their previous corporate jobs, they sought to disrupt the haircare market with chemical-free products in eco-conscious packaging. Their journey illustrates the power of friendship and a desire for autonomy in entrepreneurship, as they transformed an initial passion into an eight-figure business within three years.
"We both shared a common dream of creating something unique and impactful, which drove us to pursue our own entrepreneurial journey rather than conforming to a 9-5 routine."
"Working at an e-commerce startup taught me about problem-solving in business, but it also made me realize my true passion was building my own brand in haircare."
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