There's been a lot of speculation this week that X usage is in significant decline following Elon Musk's recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are abandoning X, and switching to Threads instead, yet, at the same time, X owner Elon Musk claims that X hit a new record high in active user seconds this week.
All of the available external data suggests that X hasn't seen a significant drop-off in usage. Sensor Tower estimated that X's average daily active users worldwide grew 2% from July to August 2024.
Website traffic provider Similarweb reported that X is seeing daily and weekly fluctuations in engagement that are within the normal range across the web and mobile apps.
The question remains whether X is losing ground as a result of Musk's comments, or if it is thriving amid his broader free speech push.
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