During Meta's Q2 earnings call, CFO Susan Li highlighted a significant milestone: over 50 percent of recommendations for Reels in the US are now derived from original posts. This change marks a strategic move to enhance user engagement and support for emerging creators. By increasing the share of original content in its recommendations, Meta aims to facilitate the discovery of Instagram's best offerings, thus enriching user experience on the platform.
Li's statement reflects the impact of algorithm changes implemented in May, which prioritized content from original creators. This approach aligns with a broader strategy to foster creativity and provide visibility to new talent on Instagram. By amplifying original posts, Meta hopes to create a healthier ecosystem for both users and creators, ensuring that fresh content is recognized and rewarded.
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