Ikea’s purpose statement emphasizes its commitment to affordability and design, making quality home furnishings accessible so that many can benefit from functional living spaces.
To define a purpose, leaders should delve into the questions of why their work matters, what makes their approach unique, and who their absence would impact.
Incorporating a clear purpose can sustain a team through tough times, driven by shared ideals that connect everyday tasks to a larger, meaningful mission.
Understanding the purpose behind actions—like Ikea's intention to reach many—transforms routine work into a fulfilling journey that resonates with the needs of society.
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