Sales productivity measures how well your sales team generates revenue for your business in relation to the time and resources spent, allowing for the identification of bottlenecks.
Sales managers look at metrics such as average lead response time and deal win-loss ratios to improve their teams' productivity and subsequently their business revenue.
The world of sales is continuously evolving; what constituted best practices a decade ago is now obsolete, highlighting the necessity for constant adaptation.
To enhance sales productivity, equipping your team with the right tools, information, processes, and mindset is essential for achieving their sales targets.
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