As young girls increasingly show interest in beauty products, parents face the challenge of guiding them through a complex industry. With the beauty sector growing rapidly, many products are unsuitable for young skin. Parents must help their children view beauty as self-care instead of external validation. New brands like Evereden cater to younger customers, filling a gap left by past companies and focusing on appropriate skincare for kids and tweens. This shift illustrates changing standards and the needs of today’s youth in the beauty space.
"I feel a responsibility to help her navigate what will be a lifelong relationship with the beauty industrial complex. This means helping her decide what products are safe and appropriate to use."
"The beauty industry is bigger than ever, with new products and brands popping up daily... many contain active ingredients that aren't appropriate for young skin."
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