Costco’s 'treasure hunt' marketing strategy, which relocates products, confuses shoppers but is designed to promote the discovery of new items and markdowns.
Many customers express frustration over Costco's frequent repositioning of products, leading to incidents where expected items can be found in entirely unexpected sections of the store.
Social media is rife with complaints from Costco shoppers who struggle to find items due to constant rearrangement, igniting frustrations regarding the shopping experience.
Despite the apparent irritation among customers, Costco maintains their stance on the treasure hunt approach, suggesting that it ultimately benefits consumers by showcasing new products.
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