Costco's recent sales growth, particularly in e-commerce, reveals a trend of even higher-net-worth individuals seeking value at retailers like Costco and Walmart.
Raising membership fees after seven years reflects Costco's strategic moves to enhance revenue, possibly influenced by their efforts to limit membership sharing.
Despite the fee increase, maintaining the $1.50 price point for the hot dog and soda combo is a smart PR move to ensure customer loyalty.
Costco's approach of offering bulk purchases and premium Kirkland products positions the brand strongly against competitors facing logistical challenges in fresh food.
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