"Coca-Cola Spiced is not spicy but is our boldest tasting brand innovation yet," the company said at launch. This statement highlighted the disconnect between marketing and consumer expectations.
"As part of this strategy, we're planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025," shared a Coca-Cola spokesperson, emphasizing the brand's adaptive approach.
"We're always looking at what our consumers like and adjusting our range of products," said a Coke representative, reflecting their commitment to evolving product offerings based on consumer preferences.
Aimed at a Generation Z audience, Coca-Cola Spiced opted for a raspberry flavor based on data from the Coke Freestyle drink machines, showing their reliance on consumer data for product development.
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