Maju Kuruvilla, formerly CEO of Bolt, has launched a new venture called Spangle AI focused on improving online shopping experiences. The startup aims to tackle post-click issues that frustrate consumers by creating customized landing pages tailored to what users searched for or clicked on. By utilizing an AI model named ProductGPT, Spangle AI seeks to boost conversion rates for major retailers. Funded by $6 million in a seed round, the startup has reportedly increased conversion rates by 51% in initial tests and is pivoting towards scaling sales efforts.
Kuruvilla believes the clunky post-click experience is detrimental to conversion rates, prompting the need for alternatives to improve online shopping.
Spangle AI aims to enhance e-commerce by creating personalized landing pages that align with user interactions, substantially improving conversion rates.
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