B2B Dev Buys D2C Brand, Part 2: Holiday Prep
Briefly

"Sales in August from our own site were more than double last year. A top goal of the acquisition is to grow direct revenue because we have higher margins there."
"We've migrated to BigCommerce from Wix, and that process has gone well. I've learned it's crucial to have systems in place to track profitability on every item."
Read at Practical Ecommerce
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