When she transitioned to live selling, everything changed for Val Zapata. She noted the format allowed for direct interaction with customers and showcased the sneakers in a dynamic way, which significantly increased her sales and reach. 'Having that live connection to buyers has been transformative, it creates a sense of urgency and excitement that simply listing shoes online never could.' This shift helped her tap into a broader audience.
Zapata highlighted the importance of honing live-selling skills, noting that it's not just about showcasing products, but building a community. 'People want to feel connected to you as a seller,' she explained. 'Making it personal, showing authenticity, and engaging with viewers really set successful sellers apart. It’s a completely different skill set compared to just e-commerce.''
Reflecting on her journey, Val mentioned the balance between fun and business. 'It started as a passion project, something fun and creative during a tough time, but it quickly evolved into something much more serious and fulfilling. Now, I can’t imagine doing anything else.' This evolution underscores the potential for hobbies to become thriving businesses.
Looking ahead, Zapata predicts a live-selling boom in the US, urging budding entrepreneurs to embrace this trend. 'The live-selling space is just in its infancy here, but the engagement it drives is incredible. I suggest anyone interested in selling, especially online, to hone their skills in live selling – it’s where the future of retail is heading.'
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