Shannon Houchin, the COO of a software company, pivoted to a side hustle in 2014, launching Roadside Republic with her son Finn. She embraced the challenge by going all in—opening 100 fruit stands in her first summer after apprenticing with a peach vendor. Drawing from her logistics background, she learned through trial and error, developing systems and strategies for business success. Now, Roadside Republic not only earns seven figures but also offers guidance to others wanting to start similar ventures, turning her experiences into valuable resources for aspiring roadside entrepreneurs.
I finally said yes. It changed everything.
I turned all that knowledge into a business that teaches people how to open and run profitable peach stands.
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