YouTube CEO Neal Mohan announced that YouTube Shorts has achieved revenue parity with core YouTube, showing strong growth driven by advertising and viewing trends. The platform reported a 20% increase in Shorts viewership over the past year, with 70% of channels uploading Shorts. Additionally, YouTube's connected-TV ads generated over 1 billion conversions in the last year, with TVs now the primary device for viewing. Mohan highlighted YouTube's investment in AI, which enhances creator tools and serves to streamline policies on the platform.
YouTube's Shorts reached revenue parity with core YouTube, showing rapid monetization growth tied to ad opportunities and user engagement, especially among younger audiences.
The rise of YouTube Shorts, with a 20% year-over-year viewing increase, reflects a growing trend of participatory video viewing, now adopted by 70% of channels.
Mohan highlighted that over the last year, YouTube ads on connected TVs drove more than 1 billion conversions, marking a significant shift in viewer platforms.
Artificial intelligence is crucial for YouTube's continued growth, with Mohan emphasizing years of investments in AI for policy enforcement and enhancing creator tools.
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