Oren Schauble, former SVP of marketing at Gel Blaster, pivoted to content creation to better engage with the evolving marketing landscape dominated by social media. Realizing traditional advertising was insufficient, he dedicated time to platforms like TikTok and Instagram. This endeavor not only built his reach—with nearly half a million followers—but also provided him with skills to execute successful marketing campaigns and ultimately led to his transition into a full-time creator role. He epitomizes how industry professionals are adapting to the growing importance of social-first content creation within marketing.
Schauble found that learning content creation transformed his capabilities at work, enabling rapid campaign deployment and enhancing career opportunities.
Creators now bring a valuable social-first perspective to marketing, which is essential in today's job market and can significantly impact advertising strategies.
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