In 2024, streaming and fashion brands are at the forefront of creator marketing, according to a report by CreatorIQ. Spotify leads with $6.2 billion in earned media value, showcasing a notable 31% increase year over year, supported by an impressive 83% creator retention rate. Netflix follows closely with $3.6 billion, achieving a 35% growth, and excelling in TikTok engagement with 103% EMV growth. Other brands like Fashion Nova and Adidas also rank high in the study, demonstrating the ongoing influence of influencer collaborations across social platforms.
One key to Spotify's success was its high creator retention rate, with 83% of creators continuing to discuss the brand regularly, which significantly boosted its EMV.
Netflix topped TikTok with a remarkable 103% growth in earned media value, showcasing the platform's strength in engaging creators and driving brand impact.
Collection
[
|
...
]