#fashion-brands

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www.theguardian.com
1 month ago
Design

The long haul: what to wear to watch a marathon

Diverse range of clothing items with various price points. [ more ]
www.theguardian.com
1 month ago
Design

We Love: Fashion fixes for the week ahead in pictures

Swatch partners with Tate for art-inspired watches
Mango offers a broad range of easy-to-wear clothing
Various brands launch unique collections inspired by art and sport [ more ]
designboom | architecture & design magazine
3 months ago
Design

MSCHF launches leather handbag designed by factories of Hermes, dior, balenciaga & celine

MSCHF has unveiled a leather handbag named Global Supply Chain Telephone, which was collectively designed by workers from factories that produce for luxury fashion brands.
The leather handbag went through a relay production process, with each factory adding their own design element to fit MSCHF's brief.
MSCHF deliberately gave vague and incomplete instructions to the factories to allow for more decision-making in the design process. [ more ]
Marketing Dive
1 month ago
Marketing

How Christian Dior made virtual try-ons a luxury experience

AR enhances consumer try-before-buy experience from home for fashion brands.
Challenges of AR in replicating in-person try-on experiences for high-end brands. [ more ]
The Business of Fashion
1 month ago
Marketing

What Happens When Coachella Is Just Another Concert

Coachella's ticket sales not immediately selling out raises concerns about its influence and importance as a cultural event.
Fashion and beauty brands heavily rely on Coachella for marketing activations and product promotions to reach a wider audience. [ more ]
The Business of Fashion
1 month ago
Marketing

Temu and Shein Are the 'Jaws' of Digital Advertising

Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers. [ more ]
www.aljazeera.com
3 months ago
Marketing

Fashion giant H&M pulls ad after claims it sexualised under-age girls

H&M apologizes for ad campaign in Australia that sexualized underage girls.
The backlash against fashion brands' advertising campaigns is becoming more prevalent. [ more ]
Vogue Business
6 months ago
Marketing

Is there no such thing as bad publicity?

Fashion brands are embracing online hate as a marketing tactic.
Sharing negative comments helps brands build community and reach new audiences.
Fashion brands see passionate reactions and criticism as compliments and a way to stand out from the competition. [ more ]
KALTBLUT Magazine
3 months ago
Photography

The Art Of Gifting - KALTBLUT Magazine

Amelia is the model for this KALTBLUT exclusive photo shoot.
The fashion brands used in the shoot include Merrfer, Coperni, Y/Project, Jean Paul Gaultier, Bimba y Lola x Palomo Spain, Syc, and Miu Miu. [ more ]
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