The article discusses the transformation of social media from a genuine connection platform to an environment dominated by algorithm-driven content prioritization. This transition has led users to feel alienated and disconnected, with 74% of adults in a survey indicating that social media is no longer 'social'. Analysis of massive social media datasets shows significant drops in engagement on platforms like TikTok and Instagram, prompting users, particularly Gen Z and Millennials, to seek alternative online spaces. Advertisers are also facing challenges, as the effectiveness of social ads wanes.
Social media's evolution from connecting people to an algorithm-driven landscape has translated to users feeling increasingly disconnected from authentic interactions.
A study indicates that 74% of adults feel social media is no longer 'social', highlighting a significant shift in user perception about these platforms.
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