Rafael Schwarz, managing director at TERRITORY Influence, outlines six key marketing trends essential for CMOs by 2025. He emphasizes the growing need for brands to show authenticity and creativity, particularly through collaborations that blend diverse industries. Creative partnerships not only enhance brand desirability but also promote community engagement. Additionally, traditional Google search is losing its dominance as social networks and AI-driven agents become the primary sources for information, highlighting a critical shift in consumer behavior that marketers must navigate effectively.
"According to research from Stackla, 83% of consumers express a desire for brands to demonstrate greater authenticity and creativity, making creative collaborations essential for future marketing strategies."
"The supremacy of traditional Google search is diminishing as social networks and AI-driven agents gain traction, indicating a significant shift in how consumers seek information online."
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