Natalie Marshall, known as Corporate Natalie, began her TikTok journey in 2020 to humorously address corporate work life, particularly during the pandemic. After leaving her job at Deloitte, she evolved into a multi-business entrepreneur, including social media and a podcast. Her content resonates widely, showcasing day-in-the-life experiences and making light of corporate norms, which has spurred the growth of similar creators. Marshall believes this genre of workplace content fosters connection among employees, helping them feel less isolated in their struggles and revealing new insights about corporate life.
This concept of making fun of work from home was new, and people were latching on to that at that time, because it was like, 'Wow, we're allowed to talk about our employers in this way?"
Since Marshall started posting videos making fun of corporate America, she said she's seen the 'corporate content space' grow into thousands of creators that bring value to the employee experience.
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