Nike has announced an exciting partnership with Kim Kardashian's Skims to launch NikeSkims, a new womenswear line featuring training apparel, footwear, and accessories. This collaboration represents a strategic long-term investment by Nike to boost its appeal among female athletes and consumers, akin to the effect Michael Jordan had through the Jordan brand. As the first external partnership of this kind for Nike, it's positioned to operate alongside other major brands like Jordan and Converse, signaling a progressive shift in Nike's marketing strategy.
Nike is launching a womenswear brand in partnership with Skims, leveraging Kim Kardashian's influence to enhance its appeal to women, similar to the impact of Michael Jordan.
This marks a significant move as it’s the first external partnership for Nike to create a new brand, aiming to cater specifically to female athletes and consumers.
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