#womenswear

#womenswear

Almost nine years after launching her womenswear brand Cefinn following Brexit, the designer Samantha Cameron has announced she will be winding down future operations in the coming months. The wife of the former prime minister David Cameron cited turbulence in the fashion wholesale factor, ongoing cost pressures and international trading restrictions. It had become increasingly difficult to achieve the level of growth needed to reach a profitable position, she said in a statement.

The entire campaign is shot by Paris-based photographer Fiona Torre, whose signature dreamy lens gives the collection a romanticized edge.

I think that the whole goal should be that you see a beautiful lady wearing a hat, rather than a beautiful hat being worn by a lady.