Meta Platforms is implementing direct messaging on its Threads app to compete more effectively against rivals like X, TikTok, and Reddit. Initially available in select markets such as Hong Kong and Thailand, this feature allows users to send messages without leaving the app for Instagram's messaging service. Despite having over 350 million users, Threads is not expected to significantly drive revenue growth in 2025. Industry research predicts that Threads will grow its U.S. user base while X’s is projected to decline, reflecting a competitive landscape in social media.
Meta Platforms announced that its Threads app will introduce direct messaging, a feature designed to attract more users and compete with rivals like X and TikTok.
Mark Zuckerberg stated that the new inbox will facilitate direct messaging on Threads, allowing users to communicate without switching to Instagram's messaging platform.
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