LinkedIn has introduced 'Lead Generation' as a new objective for boosted posts, enhancing lead generation efforts with simpler ad setups and capturing high-quality leads.
The new lead gen option allows marketers to broaden their audience and bolster contact lists by transforming top-performing posts into ads with added targeting.
LinkedIn members interact with company pages over two billion times monthly, making the platform a significant resource for professional insights and industry trends.
While boosting offers a straightforward approach to ad campaigns, it lacks the extensive targeting options available in LinkedIn's Campaign Manager, requiring full campaigns for comprehensive coverage.
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