Amidst a shifting social landscape, Gen Z, which once thrived on denouncing millennial culture, is now romanticizing the early 2010s. This trend reversal mirrors a broader disillusionment with the current socio-political climate. With TikTok and other platforms dominating, Gen Z initially ostracized millennials, labeling their quirks and trends as 'cheugy'. However, as rapid-fire social media trends come and go, they find themselves nostalgia-driven toward the millennial era they once criticized, compelling brands to pay attention to this new wave of millennial admiration amid the fickle nature of youth culture.
Gen Z's transformation of social media has created a space that often mocks and ridicules millennial culture, dubbing it 'cheugy' and identifying it as cringe-worthy.
As the socio-political climate weighs heavily on Gen Z, they are shifting from disdain to a nostalgic embrace of the millennial trends they previously rejected.
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