Instagram has introduced a new feature prompting users to share in-feed posts in full-screen mode, enhancing viewer engagement. This comes as part of a broader strategy, including the rollout of the Expander tool, which utilizes Meta AI technology, and the support for the 3:4 aspect ratio, commonly used by mobile devices. This shift towards larger, immersive content marks a significant direction for Instagram, aiming to captivate users and encourage prolonged viewing interactions. The update reinforces earlier changes designed to make posts visually appealing in users' profiles.
Instagram's new "Tap to change size" feature allows users to share posts in a full-screen format, potentially enhancing viewer engagement by promoting immersive content.
With the introduction of the Expander tool and 3:4 aspect ratio support, Instagram emphasizes a shift towards larger, visually engaging content, aiming to keep users engaged longer.
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