The article emphasizes the importance of creating a tailored social media dashboard for effectively measuring and communicating the impact of social media strategies. It outlines how these dashboards reveal actionable insights, helping to determine which posts and campaigns yield the best return on investment. By presenting particular metrics relevant to different stakeholders, from executives to team members, managers can justify marketing expenditures and optimize resource allocation based on data-driven decisions.
Picture this: Your boss is asking you about the business impact of your social media strategy.
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