As Fashion Week unfolds across major cities, luxury brands are embracing LinkedIn for showcasing collections, resulting in a fivefold surge in live show broadcasts. Starting with LVMH and Louis Vuitton in 2019, many prestigious names like Dior and Hermès have followed, recognizing LinkedIn's unique audience. With over 30% of its users interested in fashion, this platform helps brands tap into high-net-worth individuals during key transitions in their careers, significantly affecting luxury purchasing decisions. LinkedIn’s focus on professional identity allows for more relevant engagement with potential buyers.
Fashion is deeply tied to self-expression, and on LinkedIn, where professional identity plays a key role, luxury brands have the opportunity to engage with their audiences in a way that feels relevant.
After unveiling a new men's collection in Shanghai, the brand drew nearly a million potential luxury buyers in just three days.
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