Amber-Rose Badrudin, an ex-Apprentice contestant and founder of Oree Mart, collaborates with BT on a campaign to empower CEOs in social media. With 1.7 million followers, Badrudin emphasizes authenticity and commitment for leaders venturing online. Despite many feeling uneasy about online representation, the research indicates significant shifts: one in three UK business leaders view themselves as influencers, and 73% consider social media crucial for growth. BT's Caroline Southall highlights the importance of personal profiles in building connection and new business opportunities, especially with a surge in FTSE leaders’ LinkedIn activity.
Leadership isn't confined to the boardroom anymore. Today's CEOs have an opportunity to speak directly to their customers and be an influencer among their peers.
If you want a big audience, the most important thing is to be authentic, be honest, and find ways to get people invested in and energised about your business.
Building a public profile can be a game changer for business leaders, unlocking new business opportunities, and showing a more engaging and human side to a company.
Eighty-five per cent of FTSE bosses now have a personal LinkedIn profile, up from just 12 per cent in 2023.
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