Snap operates the widely used Snapchat platform, attracting 469 million daily users. The company faces challenges with revenue growth and stock depreciation, down 91% since its 2021 peak due to shifts in Apple’s privacy rules affecting ad targeting. However, Snap is focused on enhancing its advertising tools through AI and machine learning, which are beginning to yield positive outcomes. Despite its struggles, the platform continues to draw new users, indicating potential for future advertising growth.
Snap's stock has experienced a dramatic 91% decline from its peak in 2021, largely due to recent changes in Apple’s privacy policies affecting ad targeting.
The company is heavily investing in innovative features aimed at enhancing its advertising platform’s effectiveness, now employing AI and machine learning to boost ad performance.
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