YouTube's push towards short-form video content, specifically YouTube Shorts, has provided dance creators with new monetization opportunities, yet many in the dance community are dissatisfied, feeling it's too late. Viewership of dance videos has dropped significantly from 20.4 billion in 2022 to only 14 billion in 2024, with Shorts accounting for 86% of views in 2024. Creators like Poppin John report severe revenue declines, illustrating the struggle to adapt to this new format despite the introduction of a music royalties program. This shift raises concerns about the platform's ability to maintain its community of dance creators.
For a couple of years, I was probably making $4,000 a month on YouTube. Now, I'm making a fraction of that; I think I'm down to $400 a month on YouTube.
YouTube Shorts became the dominant format for dance videos on the platform, with 86 percent of dance video views coming from videos under one minute long in 2024.
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