Calif.'s Snapchat wants you to think it's not a social media app
Briefly

Snapchat launched a new marketing campaign titled 'Less social media. More Snapchat' to differentiate itself from other social media apps. The campaign emphasizes Snapchat's focus on authenticity, individuality, and personal connections.
Snapchat's new marketing campaign is built on a bizarre oxymoron: 'Less social media. More Snapchat,' the Santa Monica-based tech giant declared in a commercial that debuted this month.
The ad, which will air during the Super Bowl, highlights the negative aspects of traditional social media, including contrived posting, polarizing discourse, and the pursuit of likes and influencers. It then presents Snapchat as a solution to these issues, showcasing its features like goofy face filters and self-recorded videos that promote authenticity and personal connection.
The cuts become quicker; the videos more intense, then political, then chaotic. Riot police spar with protesters. A car is on fire. People storm the Capitol, a police car burns, someone attempts a crazy parkour flip. The word 'more' spams across the screen.
Read at SFGATE
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