Snapchat's new marketing campaign is built on a bizarre oxymoron: 'Less social media. More Snapchat,' the Santa Monica-based tech giant declared in a commercial that debuted this month.
The cuts become quicker; the videos more intense, then political, then chaotic. Riot police spar with protesters. A car is on fire. People storm the Capitol, a police car burns, someone attempts a crazy parkour flip. The word 'more' spams across the screen.
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