Media training is the process of coaching public-facing figures on the best practices in communicating with members of the press. It can help business owners and executives polish their messaging, appearance, tone, and non-verbal communication techniques.
Media training helps you promote positive media coverage, which can improve brand credibility, brand awareness, and sales. It can also empower you to avert public relations crises.
When you know how to effectively engage with the press, you minimize the chances that a communication error will damage the reputation of both you and your business.
If you're already facing a public relations crisis, media training can help you regain control of the media narratives around your company.
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