Best Buy Ads has introduced Social+, allowing brands to expand their retail media campaigns to Meta platforms like Facebook and Instagram. Utilizing Best Buy's first-party customer data, this initiative enhances advertising performance beyond owned properties, as off-site retail media is projected to double the growth rate of on-site media through 2026. This move strengthens Best Buy's strategy to diversify revenue and aligns with shifting industry trends recognizing the limitations of on-site monetization.
Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms.
Our world relies on technology more than ever, and no one understands customers who use and love tech better than Best Buy,
With Social+, we've set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact.
Retailers can only place so many ads within search results or product browsing experiences before customer experience suffers.
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