The article likens product management to firefighting, where a manager must oscillate between product development and crisis control. Effective crisis management involves being prepared for common scenarios, such as core feature bugs or security breaches. PMs need to implement repeatable plans to respond swiftly and minimize damage when these crises occur. Key steps include identifying the type of crisis, communicating effectively with users, and taking immediate actions like rolling back changes or providing workarounds. Long-term prevention strategies include enhancing testing coverage and alert systems to preemptively catch issues.
Product management is akin to firefighting while building, where crises force PMs to rapidly switch focus and manage damage control.
Crisis scenarios require clear, repeatable plans from product managers, ensuring they can act fast when issues arise and maintain user trust.
When disasters strike, response time is critical, as effective management determines if a product's reputation will crumble or emerge stronger.
Awareness of common crises, like major bugs or downtime, can help PMs implement solutions quickly and minimize damage to their product.
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