In a recent study by Influencer Marketing Factory, LinkedIn influencers suggest that for successful presence on the platform, users should create niche-focused content and engage with new features like vertical video and newsletters. LinkedIn, evolving beyond a job search platform, is focusing on its role in the creator economy. Important steps for growth include defining your goals on LinkedIn, targeting your ideal audience, and optimizing profile visuals to enhance first impressions, which are crucial for increasing engagement and reach.
"Think about what you want to get from your LinkedIn profile. Do you want to land a job, build your network, or be an influencer? Your answer should inform what information you share."
"Focusing on vertical video and newsletters can help increase engagement, as these formats are well-suited to the evolving LinkedIn platform priorities and user behaviors."
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