In today's professional landscape, leaders must forge authentic connections through personal storytelling on social media, particularly LinkedIn, which has over 1 billion users. Executives often hesitate to blend personal and professional posts, but a recommended balance is to share 25% personal content. This mix allows leaders to inspire and engage their audience while maintaining a business focus. By showcasing personal hobbies and community involvement, leaders can demonstrate relatability and help foster deeper connections with their network, ultimately enhancing their leadership authenticity.
It's time to flip the script on what business leaders think they should be sharing with their networks.
By sharing personal stories, you have an opportunity to help, inspire, and educate your audience.
A good rule of thumb is to make 25 percent of your posts personal while keeping in mind your audience's interests.
People want to work for and with people who they feel can relate to them on a personal level.
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