The article examines the importance of a human-centric approach in business communications, emphasizing that customers and employees are crucial to success. It outlines common mistakes companies make that can harm this approach, including focusing too much on brand voice rather than customer needs, creating inconsistencies, and attempting to fake relatability. Experts from Forbes Communications Council stress that the right strategy should involve understanding real employee experiences and maintaining authenticity. Addressing these pitfalls can help businesses foster better relationships through their communication strategies.
Human-centric communication works when it speaks to shared employee realities, not stereotypes. Keep it real and simple, and people will actually listen.
The biggest mistake companies make is trying to be something they're not. A business isn't a person; forced relatability is transparent.
#human-centric-communication #customer-engagement #business-strategy #brand-trust #employee-relations
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