The article emphasizes the vital role of social media in marketing for creative professionals. Justina Blakeney asserts that while celebrities can forgo social media, others must utilize it due to its effectiveness as a free marketing tool. Various design professionals highlight the importance of maintaining a cohesive visual identity on platforms like Instagram, employing consistent aesthetics and planning for content sharing. The piece offers practical strategies for leveraging social media, such as collaborating with other creatives and forming partnerships with brands to increase visibility and engagement.
"If you're Beyoncé, social [media] is optional. If you're not, you need to be on it. It's the most powerful marketing tool we currently have at our disposal-and it's free." - Justina Blakeney
"Have an army of [stylists and photographers] that you regularly use so that you have a visual identity that feels consistent. We're in the business of beautiful: How you curate and put your work together on a feed is just as important as how you put a room together." - Athena Calderone
"Think of the feed as a magazine spread of your work, and stories as more personal and behind the scenes-and keep it consistent." - Ariel Okin
"If a brand's products are often used in your work and consistently have helped bring your vision to light, connect with them and inquire about content creation partnerships or offering your followers a commissionable discount on those products." - Reena Goodwin
Collection
[
|
...
]