Chef Thomas McNaughton of Flour + Water Pizzeria is embracing QR codes to streamline order processes, particularly for game-day crowds near Oracle Park. Despite mixed public opinions about QR codes, research indicates they are welcomed by many diners. The restaurant's design creatively incorporates QR codes throughout, allowing customers to order via their smartphones, even using trading cards styled after baseball cards. This approach aims to manage the high volume of customers efficiently, proving that when executed thoughtfully, QR codes can significantly enhance the dining experience.
QR codes, when used thoughtfully, can enhance the dining experience by streamlining orders, especially during peak times like before baseball games, according to chef Thomas McNaughton.
At Flour + Water Pizzeria, QR codes are creatively integrated into the decor and service model, addressing the challenges of serving large crowds efficiently during busy events.
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