The cured meat industry, especially in the U.S., reached $3 billion last year, driven by a rise in processed meat snack sales in the UK. The article explores how controversial meat-heavy diets, like the Carnivore Diet, gained traction, especially after figures like Jordan Peterson endorsed them. A notable study from the Annals of Internal Medicine surprised many by suggesting adults maintain current processed meat consumption levels, defying established beliefs about the health risks associated with processed meats. This growing acceptance has led to a confusing landscape regarding dietary advice around processed meat.
The American meat stick industry mainly cured beef sticks that are awesomely calorific hit $3bn last year. In the UK, processed meat snacking products have grown in sales by 38%...
In the world of fitness, protein targets are nudging towards the impossible. The animal products only Carnivore Diet, by orthopaedic surgeon Shawn Baker, was published at the same time.
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