Jason Triail, the new director of culinary innovation at The Habit Burger & Grill, introduced Tempura Avocado Wedges as part of a fresh approach to the West Coast's produce. With an emphasis on California's culinary identity, he has developed new recipes like a reimagined Santa Barbara Cobb salad, featuring whole eggs and vibrant ingredients. Triail focuses on providing value to consumers in a time of rising prices and hints at exciting beverage additions coming soon, such as a dragon fruit drink and a frozen chocolate banana shake.
Our new mantra, and it always will be, is we are California feel-good and we're a California-based company. So avocados spoke to me.
Everything's getting pricier out there so you've got to show the consumer what they're paying for.
Instead of doing diced egg like most people see in a Cobb salad, I went with the whole egg. I cut it in half.
We're hand-crumbling it to give it that charcuterie look to it.
#culinary-innovation #restaurant-menu-development #california-cuisine #food-trends #fast-casual-dining
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