Chris Hwang co-founded The Golden Duck in 2015, initially launching with salted egg yolk chips from a home kitchen. Lacking culinary experience, Hwang was inspired by a friend's idea and quickly realized the potential of this unique flavor profile. Although they began with limited capacity and sales, their innovative approach resonated with consumers, leading to a substantial expansion that includes plans to enter the US market by 2025. The brand has successfully carved a niche in the gourmet snack sector, blending traditional Asian flavors with modern snacking trends.
At 23, I dropped out of law school to start The Golden Duck, a gourmet snack brand that reimagines Asian flavors like salted egg yolk; a decade later, it is sold in over 3,000 stores worldwide.
We launched in 2015 with just one product - salted egg yolk chips. At the start, our capacity was so limited that we were just making it out of a home kitchen, producing only about 50 packs daily.
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