In a comparison of chicken sandwiches from Applebee's, Buffalo Wild Wings, and Chili's, it was found that while Applebee's and Buffalo Wild Wings served thick, juicy sandwiches, Chili's crispy chicken sandwich stood out for its flavor and value. The chicken sandwich trend remains strong within casual dining, catering to Gen Z's preference for fried chicken, as highlighted by marketing executives from both Chili's and Taco Bell, indicating the ongoing popularity and adaptation of chicken dishes in restaurant offerings.
"Fried chicken is one of the fastest-growing segments - especially with a younger consumer that prefers boneless fried chicken," Chili's chief marketing officer George Felix told Business Insider in January.
"Crispy chicken's hot," Taco Bell's chief marketing officer, Taylor Montgomery, said it best in a recent interview with BI.
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