Rocket Companies has announced a significant rebranding initiative to unify its diverse businesses, including renaming Amrock to Rocket Close and Amrock Title Insurance Co. to Rocket Title Insurance Co.
Dan Sogorka, general manager of Rocket Pro, emphasized that the name change simplifies technical jargon and aims to connect more authentically with homeowners, enhancing trust in the brand.
The company is also refreshing its visual identity with a new logo and color palette, aiming for greater consumer recognition and alignment with its mission in homeownership.
Jonathan Mildenhall, CMO of Rocket Companies, stated that homeownership is critical to the American Dream, highlighting the need for the brand to embody this ideology for its customers.
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