Many companies still misunderstand the nature of remote work, believing that an online presence is equivalent to productivity, which can lead to a culture of busyness over real impact.
Research shows that a significant number of workers engage in 'productivity theater,' creating illusions of work through excessive communications and meetings, which detracts from actual productivity.
Leaders need to abandon 'visibility bias' and embrace asynchronous communication, which allows workers to focus without the disruptions caused by constant real-time notifications.
Despite the shift towards remote work, myths persist that hinder effective adaptation; companies must recognize these myths to foster a true culture of productivity.
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