Freelancer Paul Burke criticizes the trend of remote work in advertising, particularly WPP's recent decision requiring employees to return to the office four days a week. He believes that to foster creativity and collaboration, agency employees should be fully present in the workplace five days. Burke expresses disdain for employees adapting their lives for remote work, viewing their excuses for not returning to the office as unmerited and reflecting a lack of appreciation for their profession. He contrasts these experiences with freelancers who lack the same flexibility.
"An agency's greatest asset is the agency itself - that co-operative of collaborative people, all working together in the same place to foster that vital culture of creativity."
"They want more time for childcare, they want more time for pet care, they don't want to spend money on commuting... Outrageous!"
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